Respect Google brand and design system

We tried to innovate in terms of concept and animations but we needed to respect Google’s guidelines to make sure we were not breaking any of their design system’s rules.

The main visual challenge

The main challenge was to visually show that the landing page is only about the voice-activated shopping. This is why we took the decision to have those devices peaking on the side and the Google voice assistant logo centered in the middle to visually imply that it’s all about the assistant inside those devices.  

Let’s make things move to help the concept

Being able to prototype is a huge benefit because it gives you new tools to empower your creativity. Here, I was playing with the idea of the 4 steps to shop being the four dots of the Google Assistant. Showing more store’s logo as you scroll down was also a way to show more stores without adding too much visual weight.  

Being even more collaborative

When working remotely you need to be even more collaborative that you could be when working in the same office space than your client or coworkers. This allowed me to better understand the creative process I needed to follow in order to create meaningful work.   

Respect the design guidelines of a big brand

As a freelancer, I’m usually hired to also come up with a new visual identity. Here I needed to respect the guidelines and Google’s design system. 

Every details matter

When working for a big client, every details matter. The visual hierarchy between your elements, the smallest piece of copy, the order of things : everything needs to be thought through and clearly explained. 

"Hey Google, contact this design guy"

Hit me up at noguier.robin@gmail.com and let's embark on a wild creative journey!