Every brief you take, every business you make, I’ll be helping you
About the project
Experiencing the phenomenal growth of a design agency
I still remember my first call with Haraldur Thorleifsson in March 2015. He just started this new agency called Ueno and wanted me to join him for a 6 months internship. Unlike other internships offers, I didn’t know anything about the team I’ll be working with or the projects I’ll be involved in. Haraldur himself didn’t know. He wasn’t the most demonstrative person but I could tell he had a vision and he really wanted me. Sometimes you need to trust your gut, that’s what I did and it remains one of the best decisions I’ve ever taken. I did a 6 months internship in San Francisco with super-talented designers, went back home to finish my school and return as a full-time designer. I stayed there until I decided to go travel the world for my Esperanto Project.
Showing what Ueno is all about : fun people and cool projects
Ueno, a full-service creative agency
Building the Ueno brand
Along with the Ueno design team, we came up with a brand that will stand out from the crowd. We did so by having a recognizable wordmark, voice, color palette, illustrations and strong values.
Ueno new space on the internet
For a long time, Ueno had a simple landing page but as the agency grew, we needed a portfolio to show our work. We knew we will have a lot of case studies so the grid on the home page was one of the first thing we needed to get right.
Ueno’s header changes to feature a different project each time
Lunch Time at Ueno San Francisco. YES I don’t have shoes on and, YES some people are wearing slippers, deal with it.
Doing a 1000 case studies
I wont lie, this wasn’t the most enjoyable part of my work at Ueno. This being said, designing case studies help you to have a better understanding of the decisions you take during a project.
When I started in 2015, we were 5 people. Then, we grew a little bit...
CEO at Ueno
Robin is everything you want in a good creative. First of all, he is great at his craft, he is a great designer, he can tell stories through his work, he can make prototypes, he can animate. But more importantly he is a fantastic team player. He happily picks up any task that need to get done, he brings energy and joy to any room, he works extremely hard and will always go the extra mile. I can’t say enough good things about Robin, he is a wonderful person, a great designer and a true team player.
What did I learn?
Transitioning smoothly from a small team of 5 to a big agency
When I started, we were five and we were effectively working together without much hierarchy or rules. As we grew, I could see the layers of hierarchy starting to add on, the culture evolving and the ueno brand taking a big space into the digital world.
Working on world scale projects for big companies
By working at Ueno, I got a glimpse at many big companies I use to dream about. I also got to work on projects that will impact millions of people and at the beginning I couldn’t realize I had a sit at those tables.
Office culture and coworkers are as important as the work.
Having good projects is indispensable to be happy at work but without nice coworkers and good office culture, you won’t stay happy for long. I feel fortunate to say that I woke up smiling every day to go to work (and have avocado breakfast with my friends).
Job titles doesn't matter... that much
I started at Ueno as an intern and I got to design real stuff for Redbull on my first day. I could also speak directly to the CEO if I wasn’t happy about something. Moreover, at Ueno, as an intern or a full-time designer, I always had ownership on my projects and never felt like I was bypassed by someone with a higher job title.
Like this case study, every good thing must come to an end. My fellow coworkers made sure we ended on a perfect note 🎉