Building the Ueno brand 

Along with the Ueno design team, we came up with a brand that will stand out from the crowd. We did so by having a recognizable wordmark, voice, color palette, illustrations and strong values. 

Ueno new space on the internet

For a long time, Ueno had a simple landing page but as the agency grew, we needed a portfolio to show our work. We knew we will have a lot of case studies so the grid on the home page was one of the first thing we needed to get right.  

Doing a 1000 case studies

I wont lie, this wasn’t the most enjoyable part of my work at Ueno. This being said, designing case studies help you to have a better understanding of the decisions you take during a project. 

Showcasing the Oculus Go headset 

While on a tight deadline, we had to come up with an immersive landing page showcasing all the incredible things you can do with the Oculus Go.

Redesigning Uber.com, a new home for Uber

Uber wanted their website to tell their unique story. Together with their teams, we developed a site that would help them move from the black Uber of old to a friendlier, more colorful brand.

Giving users a front-row access to the action with Red Bull TV

Red Bull TV is a digital video service on multiple platforms with live events, extreme sports, music, entertainment, and thrilling stories of the world’s adventurers.

Siminn, a custom-built online storage platform

Iceland’s largest telecommunications company commissioned Ueno to create an online storage platform to solve their users’ online storage issues.

Transitioning smoothly from a small team of 5 to a big agency

When I started, we were five and we were effectively working together without much hierarchy or rules. As we grew, I could see the layers of hierarchy starting to add on, the culture evolving and the ueno brand taking a big space into the digital world. 

Working on world scale projects for big companies

By working at Ueno, I got a glimpse at many big companies I use to dream about. I also got to work on projects that will impact millions of people and at the beginning I couldn’t realize I had a sit at those tables. 

Office culture and coworkers are as important as the work.

Having good projects is indispensable to be happy at work but without nice coworkers and good office culture, you won’t stay happy for long. I feel fortunate to say that I woke up smiling every day to go to work (and have avocado breakfast with my friends).  

Job titles doesn't matter... that much

I started at Ueno as an intern and I got to design real stuff for Redbull on my first day. I could also speak directly to the CEO if I wasn’t happy about something. Moreover, at Ueno, as an intern or a full-time designer, I always had ownership on my projects and never felt like I was bypassed by someone with a higher job title.

Digging the (b)ueno(s) vibes?

Hit me up at noguier.robin@gmail.com and let’s sprinkle some magic on your project!