Ueno
About the project
Experiencing the phenomenal growth of a design agency
Role
Design
Client
Ueno
Date
2015 - 2018
Showing what Ueno is all about : fun people and cool projects
Ueno, a full-service creative agency
Building the Ueno brand
Along with the Ueno design team, we came up with a brand that will stand out from the crowd. We did so by having a recognizable wordmark, voice, color palette, illustrations and strong values.
Ueno new space on the internet
For a long time, Ueno had a simple landing page but as the agency grew, we needed a portfolio to show our work. We knew we will have a lot of case studies so the grid on the home page was one of the first thing we needed to get right.
Ueno’s homepage
Ueno’s header changes to feature a different project each time
Lunch Time at Ueno San Francisco. YES I don’t have shoes on and, YES some people are wearing slippers, deal with it.
Doing a 1000 case studies
I wont lie, this wasn’t the most enjoyable part of my work at Ueno. This being said, designing case studies help you to have a better understanding of the decisions you take during a project.
Case studies examples : Redbull / Google Santa Tracker / Google Illustrations
Creative Direction
Haraldur Thorleifsson
Design
Jenny Johannesson
Ben Mingo
Robin Noguier
Awards
Awwwards - Site of The Day
A selection of projects I worked on at Ueno
Showcasing the Oculus Go headset
While on a tight deadline, we had to come up with an immersive landing page showcasing all the incredible things you can do with the Oculus Go.
Oculus Go Website
Art Direction
Haraldur Thorleifsson
Chad Tafolla
Design
Robbin Ceinjin
Robin Noguier
Date
October 2017
Redesigning Uber.com, a new home for Uber
Uber wanted their website to tell their unique story. Together with their teams, we developed a site that would help them move from the black Uber of old to a friendlier, more colorful brand.
More info about our work for Uber.com
Creative Direction
Haraldur Thorleifsson
Design
Jenny Johannesson
Ben Mingo
Robin Noguier
Date
December 2015
Giving users a front-row access to the action with Red Bull TV
Red Bull TV is a digital video service on multiple platforms with live events, extreme sports, music, entertainment, and thrilling stories of the world’s adventurers.
More info about our work for Redbull TV
Creative Direction
Chad Tafolla
Mira Sestan
Design
Jenny Johannesson
Robbin Cenijn
Robin Noguier
Date
July 2016
Siminn, a custom-built online storage platform
Iceland’s largest telecommunications company commissioned Ueno to create an online storage platform to solve their users’ online storage issues.
More info about our work for Siminn
CREATIVE Direction
Arnar Ólafsson
Design
Meghan Regior
Robin Noguier
Date
August 2016
When I started in 2015, we were 5 people. Then, we grew a little bit...
Robin is everything you want in a good creative. First of all, he is great at his craft, he is a great designer, he can tell stories through his work, he can make prototypes, he can animate. But more importantly he is a fantastic team player. He happily picks up any task that need to get done, he brings energy and joy to any room, he works extremely hard and will always go the extra mile. I can’t say enough good things about Robin, he is a wonderful person, a great designer and a true team player.
What did I learn?
Transitioning smoothly from a small team of 5 to a big agency
When I started, we were five and we were effectively working together without much hierarchy or rules. As we grew, I could see the layers of hierarchy starting to add on, the culture evolving and the ueno brand taking a big space into the digital world.
Working on world scale projects for big companies
By working at Ueno, I got a glimpse at many big companies I use to dream about. I also got to work on projects that will impact millions of people and at the beginning I couldn’t realize I had a sit at those tables.
Office culture and coworkers are as important as the work.
Having good projects is indispensable to be happy at work but without nice coworkers and good office culture, you won’t stay happy for long. I feel fortunate to say that I woke up smiling every day to go to work (and have avocado breakfast with my friends).
Job titles doesn't matter... that much
I started at Ueno as an intern and I got to design real stuff for Redbull on my first day. I could also speak directly to the CEO if I wasn’t happy about something. Moreover, at Ueno, as an intern or a full-time designer, I always had ownership on my projects and never felt like I was bypassed by someone with a higher job title.
Like this case study, every good thing must come to an end. My fellow coworkers made sure we ended on a perfect note 🎉
Let's work together!
Digging the (b)ueno(s) vibes?
Hit me up at noguier.robin@gmail.com and let’s sprinkle some magic on your project!
Robin Noguier